Social media platforms have become one of the best ways to get traffic to your website. No matter the quality of your blog content, if it does not reach the right audience, it does not have much use. In this post, I’ll explain the best ways to advertise your site using Facebook.
However, if your website has not become popular enough to generate much traffic for you, social media can help you popularize your blog. Facebook is one of such social media. With Facebook, you have the opportunity to reach out to different categories of audiences. Let us look at ways that you can get traffic to your website using Facebook:
1. Making Use of Large Images
When your post on Facebook carries an image, it is more likely to attract users on the platform than when your post carries no images. Likewise, when you use big and clear images, people tend to take action such as liking, sharing, or commenting.
As you update your blog posts, try to use large images and fonts. Facebook insights and blog site metrics are some tools that you can use to assess how successful your posts with large fonts are faring.
You can upload large size images to your Facebook page directly and add the link to your blog post. Make sure any image used is appealing to the sense of sight. Constantly analyze to know how your posts are performing.
2. Give Brief Updates
As your articles gain readership, and the need to give updates come up, you should make them short but relevant. Shorter updates tend to hold the audience’s attention and generate more engagement than longer updates.
An ideal update should be about the 150-word count. Short updates are also helpful for mobile devices, and most Facebook users connect using their mobile devices. If the update is too lengthy, many of the users will only ignore it.
In that short update, you should be able to give your audience an idea of the new content in your blog. Just four to five sentences are adequate. It should be catchy enough to make your audience want to know all of the content.
3. Ask Your Audience Questions
It is natural for questions to elicit a response. You can design questions that will generate clicks from your audience. Let your questions also be short but humorous and interesting also. The questions should also be related to your blog content. Check up different questioning methods and choose the one that best fits your niche.
- Will you like to see the complete article?
- Have you benefitted from this article?
- Will you like to know more about this content?
- Would you like to follow the topic?
So you can use questions to elicit a response or prompt them to take action.
When you give updates through questioning, you tend to increase the curiosity of the users. Make it easy for your users to be able to answer your questions by providing them with clues.
4. Use a Short Piece from Your Blog
You can use short tips or quotes from your blog. Most quotes or tips usually end up as shared content on Facebook. As they share your quotes and tips, you are likely to get clicks leading to your website.
You can also add some photos without giving full information about them. When using quotes, let it be able to give an introduction of what they should expect in your full content. And as much as possible, personalize your quotes.
5. Use an Image Instead of a Link
When you have an image in your update, you do not necessarily have to add a link. They can link to your post through the image. Having a link together with an image can clutter your update. But if you have a full-sized image, you may have to add the link.
6. Lifestyle or How-To articles
Do not share only content about brands but also provide helpful tips and guides on how to do simple things. For example,
- How to polish surfaces
- Tips to make their furniture last
- Tips to make staying at home interesting
Fans are much likely to welcome tips that will make their lives better, be it about relationships, healthy living, managing their finances, or criteria for making choices when buying a product.
Your tips will allow Facebook users to share more knowledge and discuss it among themselves. You can also put in questions in a friendly manner – like asking about other ways they think something can be done besides the ones you have shared.
As you give your tips, you can add a link where they can find the full content. Use pronouns like you, we, and us in your articles.
7. Challenge Your Audience Using Contests
You can stimulate your audience by posting interactive content that will trigger them to make contributions. You can also encourage them through contests such as baking contests or makeover competitions.
You can put a link to your website where the contest will hold. Add pictures of prizes to be won. You will be able to generate a lot of clicks and shares. Work up different strategies that will drive traffic to your website. Give room for your content to be shared in order to get wide coverage.
8. Weekly Wrap-ups
At the end of every week, you should make a compilation and give a summary of your best articles. You can have a collection of images that have been used. You can source and give answers to questions that have been asked and add links that will give further clarification on the topics.
The summary or wrap-ups help users to quickly navigate through your content and follow the links of topics that they are interested in.
9. Make Short Videos
Create short videos that you can use to market your blog. Let your users see what they stand to gain from visiting your website. They will see the topics that have been discussed on your website as you give short explanations in the videos.
10. Share Content from Other Blogs
You can use content from other reputable and renowned websites that are in the same niche as you. This helps the audience see the similarity between your website and the others. It will also encourage other websites to share content from your site.
It can increase the number of visitors to your website and the patronage of your brand. Make sure the source of the content you share can be trusted and that the content adds value to your audience.
11. Add a Blog Tab to Your Facebook Page
You can use Networked Blogs to add your blog to your Facebook page. That helps you get a lot of clicks and conversions.
12. Use Facebook Ads
Facebook ads promote your content to your target audience. Facebook ads can help you reach a lot of audiences at the same time. You can choose the pay per click option so that you only pay for the ad when someone clicks on it.
Facebook is a social media platform where you can have access to a large number of audiences. You can follow the above suggestions to promote your content to your target audience and drive traffic to your blog.
Getting lots of traffic to your blog is crucial. Irrespective of the relevance of your blog content and the quality of your page design, all your creating endeavors will amount to nothing if you’re not getting visitors.
With the millions of users from all parts of the world, Facebook offers insanely exclusive opportunities to help grow your blog traffic. For instance, you can leverage free advertising methods or run paid promotional ads.
While quality site content, search engine optimization, and digital marketing are all prominent tools for driving tons of traffic to your site, Facebook is a sure way to boost social traffic. As a matter of fact, research shows clearly that Facebook triggers much more blog traffic than most other social networks, including Reddit, LinkedIn, Pinterest, YouTube, and Twitter.
Traffic boost to your site does not mean more chances to turn site visitors into buying customers for increased profit potentiality. When you drive more website traffic, you’ll start to get more rankings in search results, which increases your online visibility and practicality to captivate and convert even more customers.
All along, improved visibility in search results can lead prospects to visit your Facebook business page, which embraces a fantastically growing cycle for realistic growth.
To ensure this works out, it’s necessary to figure out the connection between your site and your Facebook business page.
Now that you’ve learned the most prominent ways to drive social traffic to your site, start implementing those techniques and get results in no distant time.
Aside from getting social traffic to your blog, you’ll also improve your Google rankings from time to time. In the latest Google’s search algorithm update, the greatest metric for ranking your site now is social signals.
Gone were the days when search engines would only focus on backlinks for ranking! It’s not just the number of backlinks you’ve got so far that matters alone now, but the quality of those links and the number of social signals you’ve built for your site through content.
Learn more about building social signals by enrolling for the Wealthy Affiliate Bootcamp courses.