This is an affiliate marketing program that gives website owners the opportunity to earn a commission when customers purchase products from the Walmart website.
The program was using Rakuten Linkshare as its affiliate service provider until June 2019, when it switched to Impact Radius. To join the affiliate program, you would have to submit an application and wait for the approval. They claim to process the application within 24 hours.
It should be noted that the affiliate program works only for online sales, not for the many bricks-and-mortar Walmart stores accessible in North America.
How the Walmart Affiliate Program Works?
Like any other affiliate program, once your application is approved, you will have access to the system which contains your unique affiliate link. You can use this affiliate link to promote the numerous products available on the Walmart website.
What You Can Promote As a Walmart Affiliate?
Just like the popular Amazon, Walmart has a wide range of products that you can promote to a broad variety of audiences and earn money from.
They have thousands of diverse products in numerous niches. Their product collections may not be as broad as Amazon’s, but whatever your niche is, you will find something to promote.
Some of the most popular categories are:
- Movies, Music & Books
- Home improvement
- Clothing, Shoes & Jewelry
- Baby & Toddler Items
- Sports & Fitness Equipment
- Craft and Hobbies, and many others
The Affiliate Program Commission Rate
As far as the commission rate is concerned, Walmart has a setback.
One is disappointed by Amazon’s poor commission rate and would expect Walmart to get it right in that area. Unfortunately, Walmart is probably even worse than Amazon in the area of commission rates.
- On clothing, affiliates earn a 4% commission rate on various products. Affiliates earn 10% commission on constant lenses.
- Affiliates earn a 4% commission on gifts, registry, health care products, home, and jewelry items.
- Affiliates earn a 1% commission rate on electronics and movies.
So, we can say Walmart pays an average commission rate of 4%. The 4% commission rate is not, in any way, motivating.
Having said this, if you can survive to drive a decent amount of traffic to Walmart’s website every month, you can at least make some amount of money from the affiliate program.
How Much Money You Can Make From Walmart Affiliate Program?
Let’s play on numbers.
Though the commission rate is extremely low, there is no limit to the amount of money you can earn by promoting Walmart’s products to your audience.
The patio fire, for example, costs $98 and earns you 4% commission.
4% of $98 is $3.92. This means you earn $3.92 commission on a single sale.
If you make 10 sales a day, you earn 10 × $3.93 which amounts to $39.2 a day and almost amounts to $1200 a month just from promoting a single item.
Also, have it in mind that you can promote any of Walmart’s numerous products worth more than this amount.
Though I will advise that you stick to products of $100 and above, it is ideal that you promote the right product to your audience.
Though the commission rate is low, I believe you have seen that you can still earn a lot as a Walmart affiliate, and if you do the work well, the results will always show forth.
How Do You Get Started As a Walmart Affiliate?
To become a Walmart affiliate, you are to visit their website to fill the application form.
Just like other affiliate programs, you would be asked of your information – your name, address, location and even your website’s URL. You will also be asked of your website traffic stats – you need a website to join.
This takes a few minutes to complete, and your application is likely to be approved in just a few hours.
After getting approved and you’ve been given your unique affiliate link, you are ripe to start promoting Walmart’s products with the aid of their wide selection of free affiliate marketing tools.
Tools To Help You Earn Money with Walmart
The Walmart affiliate program provides a variety of tools that would assist you with driving customers to their website. They are:
Walmart SDK: This tool enables affiliates to implant products right into their content with a “Buy Now” button tagged with their affiliate links.
This makes the purchases simpler for buyers which would help you increase conversions.
The concluding step for the customer is to visit the Walmart website and check out his/her cart.
All this fulfilled, you would be congratulated for earning yourself a commission from Walmart.
The Walmart Chrome Extension: The purpose of this tool is to help you find the best selling products, much quicker.
The Walmart WordPress Plugin: If you are using WordPress, you also earn access to the Walmart WordPress plugin. This allows you to handily add links in your content from the Walmart website automatically tagged with your affiliate link.
The plugin will help find products you’d want to promote based on the keywords you type in, instead of manually searching for products on the Walmart site, then linking to it from the website.
Three Ways to Promote the Walmart Affiliate Program
Now that you have fully become a Walmart affiliate and are ready to promote Walmart’s products to your audience, let’s examine how you can start promoting their products and earn a substantial amount of money.
Post Walmart Review on Your Blog: One of the best ways for affiliates to earn money is by doing product reviews. All you have to do is write a review of your chosen product and post it on your blog for your audience to see.
Email Marketing: If you have an email list for your website with hundreds of subscribers, this is an opportunity for you to reach your audience.
All you are to do is to select a product that your audience has an interest in and send an email about it to them. It is ideal that you also do a review of your selected product so you can link people from your email to your review.
Social Media: Though this may be the least productive means, it does not cost to share a few links on social.
Some of the social media sites that can get you sales are Facebook, Twitter, Instagram and many others.
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