Video Marketing: What It Is, the Benefits and Working Strategy

By | February 15, 2020





Video marketing
In today’s competitive world, when most companies have gone online, it is important to show your presence and stand out. Every other day we watch viral videos and content of the internet which spreads at the speed of light. But what is it exactly? Expanding a great product or advertisement? Creating a viral campaign or sheer luck? What makes “something” such a big hit? This informative write-up will shed some light on how video marketing is helpful for brand building

What is Video Marketing?

While a picture and a brief description can give an idea about your product, in a video, you can demonstrate all the benefits and features. You can show your customers what their USP is when they use your products and find out what they can see next. You can also use various techniques such as humor, music, and stories in your videos.
In short, videos bring life to your products. ECommerce video marketing needs to be supported by a well-designed viral strategy.

Why is Video Marketing Important for Your E-commerce Business?

To understand its importance, refer to the following figures:

  • 65% of customers buy products online after watching a video about it. – A research by Forbes!
  • By the end of 2020, 80% of internet traffic will be video traffic. To ensure traffic, you need to increase your video marketing efforts.
  • Google’s statistics show that 40% of the users in the age group of 18-25 have the highest confidence in YouTube videos for any information and 60% of the users believe that their view of the world has changed because of watching the video.
  • By the year 2021, Internet traffic will have crossed one million minutes per second in terms of video and video traffic will be 82% of the entire traffic.

What is the Significance of All These Figures?

If you are a business/site owner, content marketer, digital marketer or blogger then, video marketing is your need rather than a synonym. Without it, your existence can be in danger.
So, if you are not doing video marketing, then start it today. If you do not, then your competitors will move on by adopting it.

The Major Benefits of Video Marketing

1. Personal Relationship

Video helps customers connect to the product. It shows the features and specifications of the product. It shows how the product works, for what purposes, what problems it solves and in which aspects it can make the customer’s life easier. This whole process instills a feeling of trust in the minds of the customers for the product.

2. Remembering the Brand

Undoubtedly, this is the best benefit of video marketing. Video content is easier to remember than illustrated or text-based content. At one time, when customers remember video ad content, they will also remember you and your products. Subsequently, more deals and leads are converted.

3. Reduced Returns

When customers see the product before they buy, you can bet that they are less likely to be dissatisfied. Returns decrease – despite being already aware of the product; they will buy it only after understanding its nitty-gritty.

4. Real-Time Response

People like to react to videos. Comments and reactions to your video allow you to understand what your customers feel about your products and your videos. It helps you analyze what is working fine and what isn’t. By using some analytic tools, you can also see which types of videos are getting more views and leads. In this way, you can upload such videos to get more to your business.

Best Strategy for a Successful Video Marketing Campaign

For you to have a successful video marketing campaign, there are some quality strategies that you need to put in place. You will also need to create a team of people who have modern technology skills and are also good at creating viral content.
Below are the things you need to do to have a powerful video marketing campaign that brings the right revenue:

1. Focus on the Story, Not on the Sales

You can become very popular on social media for as long as your content is good. So, while sharing a video of any product or service, keep in mind that you must be unique and creative. Make a video keeping in mind the value you’re presenting to your viewers.

2. Be Brilliant

In video marketing, it is important to keep in mind that your viewers feel connected and do not feel bored at the beginning of the video. To make a successful video, you must have a good story.
Giving brief and interesting information at the beginning of the video is also important to keep viewers engaged for a long time. Utilizing the power of Facebook and YouTube channels is always a good option. Apart from this, you can also give an interesting tag, like to share a video of the recipe, or won’t it be interesting to give that video a tasty tag?

3. Draw a Marketing Plan that’s Mobile Friendly

When setting up a video marketing plan, you need to keep in mind that your strategy should also be mobile-friendly. According to a report, the number of mobile users has reached 5.135 billion in the year 2018 and it increases by 4% every year. In such a situation, make your video in accordance with the Android and iOS system, so that you can reach more and more people. Also, it can be easily downloaded on a mobile device.

4. Educate people

To make video marketing successful, you must educate people. Education can be in many forms like you can tell your customers how to use the product or service. Also, you can tell useful tips to viewers. If you want, you can also share your industry knowledge with viewers. Apart from this, you can also share the story of your customers.


Visual content allows you to market your e-commerce business in ways that would not be possible with images or text content marketing. Your e-commerce business can attract more customers and increase leads.
All you have to do is -make sure you can provide some good customer engaging videos. With an effective video strategy in place, you can cut through the noise. Explore the true power of well-made and channeled video campaigns!
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