Google Search Engine is a kind of web crawler or software program, which crawls and searches the Keyword or Phrase searched by users from all the websites and web pages available on the internet and shows all the results related to it on the Results pages.
For example, suppose you searched Google about “What is Search Engine?” Then Google will match your searched Keyword from all the databases and websites available on the Internet! And all available data related to what you search for will be shown on its result pages according to its search ranking mechanism!
Does Google Search Engine Work?
The functionality of a Search Engine is very complex; from searching any of your Keywords to displaying the Results on its result pages, it works in some quick steps, and it is difficult for a user to understand its functioning. Now let’s understand it a bit technically.
A Search Engine completes the process from searching for the content you searched for to showing the results in 3 steps.
And these 3 steps are as follows:
- Ranking and Retrieval
How to Rank Your Site/Page On Google Search Engines
For most people, Google search engine optimization (SEO) seems complicated and confusing. Below is a deeply researched and comprehensive list of the best SEO methods.
1. Creating Original High-Quality Content
Every SEO expert will always agree to the fact that quality content is the king when trying to rank your page high on Google search engines, original content of high quality has proven over time to be the first thing Google crawlers and algorithm consider before ranking any content on your site or even ranking your website as a whole.
Always ensure content pieces that are uploaded on your site are informative and entertaining, as this will increase your return traffic and eventually increase your positions on search results.
2. Define Target Keywords for Each Page
Each page should have only one primary keyword phrase. In addition, each keyword phrase should belong to only one page. The key phrase should be relevant to the content, supported by the text on the page and relevant to your business.
3. The Title Tag Must Not Exceed 65 Characters and Must Be Unique
Google Search engine displays only the first 65 characters of the title tag in the results. If your title tag is longer, then its text will be truncated, and “extra” characters will be replaced by ellipsis. Therefore, you should write in a short manner and it must also be written concisely to fit your message in 65 characters.
In addition, Google search engine really does not like duplicate content – text that is repeated in different places on the site – and much value on unique, original content is appreciated. This will make search engines recognize that you have not just duplicated the same content on your website.
4. Use One H1 Tag for the Page Title
H1, H2, H3 are content design tags that are applied in the HTML framework and are also responsible for the look of text on a page in a browser. What search engines do is that they look at these tags in a hierarchical order, which helps them decide which content on the page is most important. The H1 tag has the maximum priority, it should be applied only once on each page on your website – for the title. Tags H2 and H3 can be set several times – for subtitles, image captions, etc.
5. The Main Text Should Contain the Target Keyword
The page content must have at least 3-4 occurrences of the target keyword, and at least one occurrence must be in the first paragraph; inserting your researched keywords into your content would signal web crawlers of what the content is all about, thereby optimizing your pages and sites as a whole.
6. Write a Unique and Meaningful Meta Description by Inserting Keywords
A Meta description is the content which no user can see when they visit your pages, because it is hidden inside the code. However, search engine web crawlers were built in such a way that they often detect them and use the description Meta tag in displaying search results.
This means that the Meta description serves more marketing purposes (user’s transition from search results to your site) than ranking goals (improving the site’s ranking for a particular keyword).
It’s better if the main keywords are at the beginning of the Meta description; then they will be highlighted in bold when displayed in the search results, and this will help increase clickability.
7. Create a Network of Linked Pages Using Targeted Keywords
A very common mistake on sites is the use of the text “Read more” for links. Search engines consider link text (anchor text) as an indicator of the content of the page where the link leads.
Therefore, it is good to come up with something amazing and more specific for the anchor text, for example, “more about portable ultrasound devices” with a link to a page loaded with information about these devices.
8. Use Alt-Description and Thematic Image Names
Search bots won’t read the text you’ve embedded in those images you uploaded with the content, but they can read the alt-description of this image, as well as the name of its file. Both that and another will help you add target content to the page and will enable your site to be displayed when searching through pictures.
The truth is there’s no certain master key to ranking high on Google search engines; it’s a sophisticated program that changes its algorithm for ranking content every now and then. This is just to protect the platform from manipulators who will want to bypass the process of getting ranked by going the “Black Hat Way” thereby wasting the effort of those going through the right way.
But as a site owner, you just have to engage in many Google accepted SEO techniques so as to stand a chance of giving your website and content the exposure they need.
Do you want to learn more strategies for ranking your website in Google search results or just need to build more websites up to 50 in number hosted free for life? There is a great Canadian site builder platform that will help you achieve this. Follow this route to start building websites.