OptimizePress Review

By | January 11, 2020




Having highly-converting landing pages is one of the significant keys to growing a successful business; thus, going for the best landing page builder can be the criteria that determine how successful your business will be.
It’s believed that OptimizePress is one of the best options to consider while creating optimized web pages without any coding or designing background.
In view of this, I deem it fit to present to you a review of OptimizePress. In this review, I’m going to enumerate in detail all you need to know about the landing page builder.

What is OptimizePress?

It was founded in 2010; OptimizePress is one of the oldest page builders in the market today. It was started by James Dyson. The tool is trusted by not less than 50,000 businesses worldwide with the version 2.0 launched in the year 2013 and 3.0 introduced recently in May 2019.

To use OptimizePress, you have no need to understand even a line of code neither should you have designing skills. Its simple drag-and-drop visual editor enables even a beginner to build professionally-designed landing pages with the help of some training.
Some of the pages you can build by using this optimization and conversion platform include sales page, membership site, webinar page, opt-in page, and many more.
Three different price plans are available for OptimizePress. Core plan at $97 (3 sites), Publisher plan at $197 (10 sites) and Pro plan at $297 (30 sites).
All packages come with

  • 30-days money-back guarantee;
  • Unlimited pages; and
  • Strong support from a reliable team

OptimizePress does not have a monthly fee. But if you need to have yearly support and updates, there’ll be a yearly renewal plan, which you’ll be offered 30 days before expiry.
Unless you go for the Publisher or Pro plan, you will be denied access to advanced features like A/B testing, video background, advanced elements library, page engagement actions, and exclusive plugins archive.

OptimizePress, For Who?

OptimizePress is excellent for every blogger or marketer who just needs to build modest websites and landing pages. It’s also desirable for small businesses that, due to budget constraints, do not want to pay an external web developer to get the job done.
Nonetheless, if you are an advanced marketer who uses the funnel strategy to make money online, then OptimizePress might not be an ideal conversion tool for you to start with.

The Truth About OptimizePress

Absolutely, there are lots of things you will like about OptimizePress. However, I have found a few features and functions that the company may have to work on.

1: No Free Trial

There’s only provision for the 30-day money-back guarantee with no free trial. Even with this, you will have to provide your payment details and get charged on your cards.

2: A/B Testing not for Basic Plan Users

If you subscribe to their basic plan, you will be denied access to A/B testing, which is a very crucial feature to optimize conversion and sales. I suggest to only pay for the basic plan if only the membership feature is all you need

3: New System Might Be Unstable

As OptimizePress 3.0 is completely a new system and can neither take the place nor is it compatible with Optimize 2.0, this tool might need more user-testing to ascertain its stability and void of unnecessary troubleshooting. For now, it’s ideal that you avoid investing in OptimizePress 3.0 until proven stable.

Things You May Like About OptimizePress

Just like with other landing page builders, building pages with OptimizePress does not require that you have any coding or designing mastery. That’s why this tool is found relatively user-friendly and can easily help to ease your work.
Other things that look so good include the 30-day money-back guarantee and the fact that the OptimizeMember plugin is offered even at their basic plan.
If you run a tier-based pricing plan to sell your product, this plugin promises to save you some money without you having to pay for a separate plugin.
Satisfactorily, they offer lovely standard features compared to adversaries. Taking after LanderApp, there’s still no much difference about this plugin.

Is OptimizePress A Scam?

OptimizePress is trusted by not less than 50,000 entrepreneurs and businesses across the world. Regardless of being the oldest landing page builder within its industry, it’s still chosen by many entrepreneurs such as Casey Zeman – the owner of EasyWebinar.com and Melanie Duncan of MelanieDuncan.com.

The User Experience

OptimizePress is of two varieties: a theme and a plugin, both of which come together as a single package when making a purchase and they can be used in numerous ways.
The theme version is ideally suitable for those building a site from scratch, or those with a separate WordPress to use. The plugin version grants you access to the features of OptimizePress but enables you to use a different theme of your choice.
This makes it excellent for those who have an existing site but who wish to create customized landing or any of the other types of pages this product is capable of creating.
Going down the plugin route builds a new menu item on the WordPress admin menu which gives access to the OptimizePress dashboard.
The installation of the theme version of OptimizePress is just like installing a regular theme and once enabled gives you access to start building your pages.
While this product is related to a regular WordPress theme, in the sense that it handles the appearance and layout of the pages as well as their elements, one is right to say that OptimizePress enables you to build individualized pages for your site instead of only using the default template provided by a typical theme. This helps guarantee that your online presence doesn’t simply appear like another website created with OptimizePress.

Introducing LiveEditor

The recent version of OptimizePress works in the same way with other newly released premium WordPress page builders in the market like PageLines DMS and employs the increasingly prominent visual editor style of the page builder.

This is achieved by the introduction of the LiveEditor which takes the place of the shortcodes of the previous version that were utilized for adding elements to the pages. This is a great development in terms of ease of use and functionality, plus it’s a large part of what renders this new product such an improvement over the previous version.


While a landing page would be instrumental in building a virtual real estate and you’ve got OptimizePress as a professional landing page builder to leverage, you should consider taking the world-class Online Entrepreneur Certification courses available at Wealthy Affilate. Do you know want to learn more about WA? Here’s the link to the information page.

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