Are you making frantic efforts to build out quality content on your blog but those blog posts aren’t converting as much as expected? Want to learn the basics of writing a blog post that really converts? In this guide, I’m going to share a couple of tips that will help you come up with a really-converting blog post.
The truth is that only a small percentage of those who visit your site click away without taking their time to read through your posts.
The more sucking thing is that even a larger proportion of those who find your blog posts on Facebook, Twitter, and other social media platforms wouldn’t attempt to click on them.
All you need to do to captivate readers’ attentions and get them triggered to click through and read posts on your blog is just a couple of seconds
Thus, how do you want to ensure that you don’t put your content marketing endeavors in jeopardy? I’d advise you following the tips given in this guide – I assure that you’re going to find them helpful for your blog content.
1. Get to Know Your Ideal Audience
Prior to starting your write-ups, it’s imperative that you should know who your target audience is as well as figure out what precisely they’re in need of.
Do not guess on what they’re likely looking for. By doing competition analysis and niche research, you can rest assured to make your decision data-driven.
Sounds intricate? It isn’t really!
There are a lot of online resources that you can leverage. Here are some of my most-liked resources:
Twitter Advanced Search: Enter your keyword and choose the Filter queries and you’ll be shown all the queries that people in your niche are submitting.
KeywordTool.io: This is a completely free tool used by people to view what the most trending searched keywords are.
Quora: This is the tool used to answer questions that people in your specialty are asking.
SEMRush: Though this is a premium tool, it performs accurately well and enables you to spy on your rivals and tap from their brilliant ideas.
2. Craft Attention-Grabbing Headlines
If you do not have a captivating headline, then chances are, your post won’t be shared or read by others.
We, humans, are superficial. We deduce a publication by its cover and a blog post straightaway by its title. And that’s the specific reason you must know how to craft a compelling headline lest you lose a ton of potential blog readers.
If you want to improve the way you craft your headline, I strongly recommend EMV Headline Analyzer to find the psychic marketing value of the headlines you write.
Another alternative tool you can leverage to improve the way you craft your headline is Headline Analyzer by CoSchedule.
3. Break the Page Using Subheads
In creating blog posts, formatting is instrumental. Reading a large block of text is as bad as reading a shapeless blog post. Do not structure your blog posts in one single paragraph.
Most times, before readers decide to read the post, they first skim through. So, I strongly recommend serializing your content using subheads.
Whatever you can do with the content to make it more impressive in readers’ view as well as lure them down the page and take meaningful/expected action is really worth it.
4. Utilize Bulleted Lists
As far as you know that most readers skim through first before deciding to read the post, you must ensure to spotlight your favorite information.
Apart from using subheads, bulleted lists are prominent because they make it extremely easy for anyone skimming through the post.
Below are a couple of tips I personally use to create bulleted lists which people will invariably read:
- Keep your bullets aligned. Up to 2 lines would be okay
- Convey intelligible benefits. Avoid using bulleted paragraphs
- Do not equate bullets to sentences. They are more or less like headlines
- Avoid writing paragraphs in form of bullets
5. Use Imagery
Human cerebrum sees to visual blog content a lot quicker than plain text content. That’s why you’re going to boost your site engagement by using attention-grabbing visuals.
You have a lot of resources at your own disposal to find quality free images. Shutterstock is a paid stock image website, but there are a ton of royalty-free photo platforms you can access on the web for your blog content.
6. Blog with SEO in Mind
While it isn’t advisable that you blog for SEO, it isn’t also good writing without paying attention to SEO.
Most websites get a big chunk of the organic traffic in search results.
In order to maximize your search engine ranking, you must endeavor to optimize your content for crucial ranking signals.
Here are a couple of the tips I follow:
- Include suitable Meta Description
- Include suitable Meta Title
- Utilize related keyword deviation
- Optimize for Target keywords
- Link your content internally
Add alt attributes to your images
7. Add Intelligible Call-To-Action
The last but not the least is incorporating an intelligible call-to-action to each of your posts as you’ll find this in the concluding paragraph of this tutorial.
Whatever it is that you’d expect your readers to do after the reading, is it sharing your blog content on social media, asking readers to drop their comments after reading through the post, asking them to follow you on Facebook, Twitter and Instagram, or buying some products you own?
If you’re able to come up with a viable CTA, it will stand out and readers will likely take the expected action following the reading.
Have you learned a few things about writing a quality blog post that converts from this guide? If yes, do not hesitate to set up your own website today if you haven’t yet done that.
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