The internet is a great tool for getting the word out, but it’s a good idea to work on your brand offline, too. Writing for eHow, Elizabeth Smith stresses the importance of getting out in the community to build brand recognition offline as well as online. Today I would like to share with you how to start a cleaning business blog.
With the oversaturation of the UK cleaning services market, buying a franchise isn’t a bad option. In fact, it can save you quite a few problems in the long run.
For simple house cleaning, most homeowners have their own cleaning supplies that they make available to cleaners. For this reason, there’s a very low expense related with simple house cleaning.
As an employer, you need to register with HMRC and collect tax and national insurance for your employees. If they are self-employed, they need to be registered as such and to complete an annual Self Assessment tax return.
What are the most successful small businesses?
According to the most recent analysis by Sageworks, accounting, tax preparation, bookkeeping, and financial planning where the most profitable types of small businesses, returning an average profit margin of 18.4%. Real estate leasing, legal services, outpatient clinics, property managers, and appraisers, dental practices, offices of real estate agents and brokers, other health care practitioners, management, scientific and technical consulting services, and warehousing and storage rounded out the top 10 industries.
Starting your own company from nothing can be hard and sometimes quite expensive especially if you want to do things properly. Investing in a franchise, however, gets you covered on marketing, customer service, branding, finding your first clients and you even get help when you want to expand your business.
Why did I choose cleaning business
I have always been very business minded and wanted to do a job that also enabled me to be there for my children. I didn’t want to miss school performances and parents evening doing a job that didn’t give me flexibility.
Being self employed can be incredibly rewarding and it is such a great feeling knowing that you have your own little business and that you are in control of when you choose to work and go on holiday etc.
But it’s also hard work as you are ultimately responsible for everything in the early days and take the good with the bad. These days life is incredibly busy and many families just don’t have time for cleaning and ironing. Families want to enjoy their weekends and not be bogged down with cleaning and ironing.
So with my passion for cleaning this was an obvious step for me.
How to get started
There are a lot of cleaning companies and self employed cleaners out there so competition is tough but don’t be put off as competition is healthy.
Also remember you aren’t going to have an empire overnight its going to take you a while to build up a good customer base and be in the position to employ a few staff members. Here are my top tips:
- Have some investment, you don’t need much but the saying you need to spend money to make money is true.
- Choose a good catchy name and slogan.
- Design a simple but effective logo. If you don’t have a budget use platforms like Canva.
- Set up social media pages, Facebook being the most important with a local business but its good to have Twitter too so you can connect with other local business and network with woman’s hour etc and Instagram just to keep the business seen.
Some people will search social media before they pick up the phone and its very good to be seen across all 3. Post some good engaging comment and take advantage of the Facebook boost. I love this feature as you can choose who you want to target and where these people live.
I spend approx £20.00 a month on this feature and its worth every penny.
Join local community Facebook groups so you can post any offers. You will probably need to make sure the admin is ok with this first.
Get some leaflets printed up and then go posting these into areas you would like to work, another good idea is to leave leaflets on local notice boards and in coffee shops. Keep your leaflet simple do not over crowd with information you want them to call you so you can sell your service.
Join local networking groups, this will mostly be business to business but get your name out there and once people like you and when they need a cleaner they will know where to come.
Start your business with an offer do a discounted rate for the first month or so or offer a loyalty scheme so you capture repeat business.
When you first start out, you won’t actually need very much in the way of equipment, so don’t go out and spend a fortune on unnecessary products and eat away at any potential profits.
You’ll also want to consider whether you want to focus on residential cleaning or commercial cleaning. There is the potential to do both, but you’ll likely need different types of equipment for commercial cleaning than you would for cleaning houses – so give this some thought.
Do you research. What services are other local companies offering and what are they charging. Phone them make out your interested and asses their level of customer service and check out their social media and websites.
I brought ironing into mine and the response was huge so consider adding in additional services such as ironing and decluttering. What you will need You need to invest in a little money here but it will all be worth it.
A vehicle so you can get around easily and carry around any equipment. For this you may also want to look at vehicle stickers for advertising when your out and about and to give a more professional look. Remember to keep your branding the same
A vacuum cleaner – choose something lightweight but with good performance and this is also easy to clean.
– My recommendation Steam mop
A steam mop will be help with quickness and you know if will lift the dirt easily.
– My recommendation Mop and Bucket
Not everyone likes steam so make sure you have two solutions to offer.
– My recommendationProducts
Setting up a trade account once you have a few customers in a good option as in the long run buying in bulk will save you money. You don’t need every product but these are my essentials. Try and choose eco-friendly too Bleach Limescale , Remover Multi purpose cleaner that can be used on floors and surfaces. Furniture polish Glass cleaner Toilet , cleaners Bar Keepers Friend.
– For tackling those problems areas. Empty spray bottles – Perfect when buying product in bulk. Microfibre cloths in different colours to avoid spreading bacteria. Cleaning clothes Sponges steel wool. cleaning caddy You may also find like I did in the early days that people want you to use their products and their equipment. This is a huge bonus. We use Numatic for Commercial cleaning.
Uniform You might also want to think about getting uniforms for you and any staff you take on in the future This could just be a simple polo shirt with your company logo on.
Not only does it make your business look professional, it will also save your normal clothes from being damaged whilst you’re working. Branding clothing is also a great way to get your business name out there. The more people who see your logo the better! Ask friends and family to help It can be hard to build up trust when you’re just starting out. Particularly when you’ll be entering homes and businesses. If you can, it’s a great idea to get some friends to try out your service for free and share their reviews.
On your Facebook page, you can ask people to leave a review there. It only takes a small number of positive reviews to reassure people that they can trust you. Insurance Your clients will want some reassurance that they’re in safe hands.
How will you reimburse them if you accidentally damage anything?
Go for it Setting up a business isn’t easy but with a positive attitude and mindset you can do this. I do offer one to one sessions where I can advise you and help you so if you are interested then please get in touch and we can arrange an appointment. Don’t forget you can make money blogging too and this is how I do it.
Right now, you are probably asking yourself hundreds of questions, which means that you care and that is a good sign. However, enthusiasm is not enough. Before you undertake any actions, it is very important to do some in-depth research and make some decisions.
If you just decided that this is the year when you will finally get to start your own cleaning business, congratulations — you have just made a great decision. And…you have come to the right place. Today, we are going to show you why starting a cleaning business in the US works — and how to effectively organize yourself while preparing for the start.
When it comes to the business structure for your new company, you have options. And, it’s important to make the right call because the business structure you choose will impact your business at many levels.
This is also true for other specialty cleaning services. The more specialized the cleaning gets, in fact, the more specialized the equipment may be. And although you’ll see the potential in that niche, you’ll have to find the money first to buy the necessary equipment.
Don’t ignore community events and sponsorship opportunities. Festivals, fairs, and other local events are a great way to market your business to residents and event-goers and show your community spirit.
TELL ME MORE! How can I start my own cleaning business with no money? There are many ways to start a new business with no money. The most effective, for many people, is to bootstrap their new startup until they can transition to working on the new business full time. Here’s a video with 5 tips on how you can bootstrap your new business, even if you don’t have money to start it right away. Watch the video
Once you choose the type of services you are going to provide, you need to register as a service provider in order to legally operate in the UK. While most small businesses prefer to register as sole traders because it’s a simpler business structure, registering as a limited company is a much better choice.
There is not a single path to entrepreneurship. Some start a company in high school, or even earlier. Others start something in college and sometimes drop out of college to pursue their dream. And others start in their 40s or 50s. Each person has a unique path. But, each entrepreneur starts with an idea and then executes that idea.
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