Domain authority is an integral aspect of your site ranking. One of the metrics that are used for website ranking is the strength of your domain when compared to other sites. Before we go deep into this article, let’s start by introducing what domain authority is.
Okay, I’ll try to make this as simple as possible. Domain authority is simply a predictor which shows how your site ranks on the result pages of a search engine. It is a proprietary score that was developed by Moz, which is used to compare sites and track their ranking strengths overtime.
Importance of Domain Authority
The fundamental reason domain authority is so important to your company is that it increases your brand visibility. In the general sense, it shows if your site users are comfortable and trust your site as an authority in a given niche among other competitors in the industry.
With good knowledge of your domain authority, you won’t miss out on revenue opportunities and important traffic in the industry.
Simple Ways on How to Improve Your Domain Authority
There are lots of result orienting tactics you can employ as a strategy to boost your domain authority.
1. Check the Ranking of Your Current Page
It’s pretty difficult to know why you are having a low page ranking and domain authority without the use of SEO tools. Moz handles issues related to domain authority. You can easily find your score with the use of different tools within Moz. Let’s quickly look at some of these tools.
MozBar: MobBar is a free SEO toolbar which is quite easy to use. When you download and enable this tool within chrome, it pulls out tons of data on any site you are currently on.
Some of the data it pulls up includes domain authority, page authority and some links showing from the root domain. With the MozBar tool, getting this information from any site has become super easy over time.
Link Explorer: The link explorer feature is exclusive to Moz pro accounts. With this feature, you can dig even deeper into a domain. Your dashboard will shed light on some metrics that affected your score. These include:
- Inbound links
- Ranking keyboards
- Your website’s top anchor text
- The most followed link on your website
Keyword Explorer: This feature makes it possible for you to assess the scores of your competitors while making keyword research. This tool is important because it gives you a bird’s eye view of some top-ranking sites. It also gives you information on domain authority and page authority.
2. Analyze Your Competitors
If you want to do well in the domain authority world, you need to know who you are competing with. You need to know what exactly they are doing and how their scores are evolving.
The good news is that there are lots of competitors’ analysis and SEO tools that can be used to make a comparison between your site and that of your competitors. Such comparisons are usually based on a number of links, domain authority, and keyword ranking of your competitors.
One of the tools worth mentioning is SEMRush. This tool has a special feature known as the domain vs. domain feature which makes it much easier to make side-by-side comparisons of your domain and that of your competitors.
In addition to using the different tools, it is so important to do some manual findings yourself. You can do this by subscribing to newsletters of your competitors so as to evaluate and understand their strategies. You can also follow them on social media platforms.
3. Build Your Link the Right Way
Linking to your website can be said to be the gateway to your content. Note that your backlinks have the ability to make an impact on your domain authority. According to a report in 2017, up to 72% of SEO practitioners came to the conclusion that backlink is pivotal in site ranking.
When users see your site as an authority, they tend to spread your posts and try to also link to your website. As this trend continues, search engines see your site as very useful and trustworthy, thereby ranking it better.
While link building is important, it is advisable to do it the right way. Let’s look at the right tactics to do this:
- Do not add low-quality backlinks
- Remove all existing bad links
- Do not neglect internal linking
- Be Wary Of Site Penalties
Google frowns at sites that practice black hat SEO. Such sites are usually penalized by Google. Some sites, though free of black hat SEO may still be downgraded due to low-quality links.
After the Google Penguin update, websites with low-quality links are usually being punished. You can use the Google webmaster tool to check if your site is a victim of spam or any other problem which could lead to down-ranking.
In some cases, some sites might be removed from search results due to spam-related issues. You can access this information on the activity report section of Google webmaster tool. This tool will give you the reason for any penalties suffered by your sites, giving you an opportunity to fix them for such a ban to be lifted.
4. Improve User Experience
The experience of the user on your site determines if they will link to your site. Make sure your site is not difficult to navigate and fix all broken links to all pages. Use a font color and size that makes it easy for users. In essence, your site should be user-friendly.
5. Boost Your Site Awareness
Creating valuable content is crucial in link building. Your content should be unique and loaded with lots of valuable information. When your site visitors enjoy every bit of the information on your site, they gladly share it with their friends and colleagues.
Social media is a powerful tool that makes your site viral. Make sure you add social media buttons on your site and encourage your site visitors to share it with their social media friends.
You need to take action today if you want to boost your domain authority. Remember that mere knowledge does not automatically translate to results. You need to put your knowledge to work.
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