Are you trying to start a blog or you’ve had one already and you’re thinking of what to post and how often you should post and promote it, the required strategic planning, and will your content reverberate with and educate your customers?
There is huge amount of hard data on why the blog post is essential to a successful digital marketing campaign but you’ll hardly find a very informative manual on the frequency of posting. So here, we’ll offer you the best ideas and stats to help enlighten your decision.
How Often Should You Blog?
Life Expectancy of a Blog
A reasonable way to start a discussion of how often you should blog is to understand how long the average blog post will stay fresh and up-to-date, which means how long it will continue to attract readers and share it with other blogs and various social networks.
The average lifespan of a blog post is 2 to 3 years. In some cases, it can even be longer. Compare this to an average of 3 hours for a post on Facebook and 2 hours for a regular Twitter account. The lesson here is simple: if you have only a limited amount of free time to work, spend it on what will bring you the most benefit for the longest time.
Many of the longest-lived blog posts are written on “evergreen” topics. Evergreen simply refers to content that never goes out of style and does not expire. As long as your content remains relevant to the search query, Google may continue to evaluate your post indefinitely.
Even non-evergreen content can get a new life by revising your publication with updated information and fresh, relevant statistics and the latest events
The Company Policy
The regularity of blog posts relies on what’s best for your company or your business (in case you’re a solo blogger). Smaller businesses have found relief and success posting four to five times a week, while some bigger companies with larger funds can push out daily and, sometimes, more than one daily post.
If you’re a solo blogger or marketer, don’t pressurize yourself to constantly pump out content. If you do, you’ll almost certainly find yourself getting stressed out and releasing content that’s not valuable to you or your audience.
Blogging is an integral aspect of an SEO campaign if you want to boost the daily visits to your website. But, if you’ve always been posting valuable content before now, it might be of immense advantage to you to go back and update that content, particularly if after a little while; you want to give some of your posts a boost.
Any blog traffic has a compounding nature, which means it accumulates organic visitors over time. This is one of the major reasons why updating posts are important. It also has a way to increase your reader count, gives you more recognition, and perhaps, more fans.
Because Google can crawl all the pages related to a website for SEO, every blog post you make has the possibility to improve not only optimization but the popularity of your brand. For example, let’s say you’re in the beauty industry and you post high-quality content about how to apply eyeliner or mascara, you have the chance to be seen in those Google search results.
To build a brand that will be followed with utmost loyalty, you need to be producing content of good quality. If you’re producing content with keywords, images, and industry-relevant content, this can also enlarge your brand awareness.
Number one on the agenda for your blog should be your obligation to make regular posts on an ongoing basis, no matter what is required. This is very important because many of your regular blog readers will look for new posts from you, and when they do not find them, they will consider that your blog is not so important to you, and will quickly lose interest.
Consistency of publication also applies to specific days of the week when you publish new content. If you start sending messages every Monday and Thursday, you need to continue to send messages every Monday and Thursday. Yes, it is that important.
The best way to organize and simplify blog posting is through an editorial calendar. If you want, you can start small by creating a list of blog topics for the next 30 days. Remember to include seasonal themes, if appropriate for your blog. One great source of relevant blog topics is your current customers; Take note of the most frequently asked questions about your product or industry and write a post about them.
If you are concerned about whether you can stick to your publication schedule, find someone in your organization that can do this. Or look at outsourcing your blog posts to a trusted author. Once you find someone who will write your blog posts, be sure to briefly review all the content before releasing it for publication.
Many bloggers have found a magic number for blog frequency to be twice a week. In short, more blogs mean more traffic, and no matter what your initial conversion goals are, more traffic means more leads.
Many marketers report a 45 percent increase in traffic when the total number of blog posts on their website increased from 11-20 to 21-50. The lead generation also benefits from regular blogging. When the frequency of blog posts was increased from one to two times a week, the number of incoming applications almost doubled.
The next big leap is related to daily blogging, which will double your traffic. The disadvantage of daily blogging is that each post will remain at the top of your blog only on the publication day.
How to Research Your Blog
One of the biggest problems in a published study on blogs is the inability to take into account the unique characteristics of your target market. Your audience may or may not answer in the same way as the average results of the study showed that they should.
Start with basic demographics for your target audience. Think about how likely they are to respond to your blog. In some cases, it may make sense to target certain demographic groups through another channel, such as members of Generation Y. Born in the 1980s and 1990s; this group has grown on digital technology and has become much more accessible through Facebook and Twitter
Track the traffic of your site. You are looking for trends that indicate the days of the week and time of day when your blogs get the most traffic, engagement and social networks.
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