Lots of bloggers are fond of just publishing a post and allowing it to fade away as the days go by. Lots of energy and time are usually expended on creating valuable content, so it will be unwise to allow a valuable post that once got lots of positive comments from your readers to slip into oblivion.
What if I told you that, you can keep recycling a post to keep adding values to your esteem readers? The benefits of doing this are enormous, speaking from a digital marketing point of view.
Recycling an old blog post will save you more writing time and keep your readers clicking through your pages more often and lots more.
This strategy here is to revise and republish older content. Improve it by updating the details so as to give your readers something valuable to read.
Reasons You Might Want to Revise and Republish
There are lots of reasons you might consider taking these steps. Some of these reasons could be:
- Your older content was not well written
- The emergence of new facts, perspective, etc
- To maintain or increase the frequency of your posts
- You now have a bigger audience.
Guide to Revise and Republish Your Content
Revising content is quite easy. Reword or delete points that are no longer valid. WordPress sites can be updated by hitting the Update button that saves the post.
In WordPress, republishing a post is the same as publishing a new blog post for the very first time. WordPress puts a republished post at the top of the RSS feed.
I want you to understand that you are in no way duplicating your content; nor you’re posting a different version of your content. But rather, broadcasting an older post to your blog readers using the same URL just as before.
If dates are not included in your WordPress editor as part of your permalink, republishing will work without much hassle. However, if dates are included in your WordPress editor as part of a permalink structure, WordPress will change the URL – reflecting the new date that a post was republished.
This change in date will consequently affect your bookmarks and all the previous links to your article will be broken. You can, however, avoid these negative effects by establishing a permanent 301 redirect, with the use of a WordPress plugin or .htaccess.
Steps to Republish in WordPress
- Check the page that contains all posts and select a post to be edited
- Make all the necessary changes to the post and click the ‘update’ button to get your post updated. Note that your post has not yet been republished
- In order to republish the post, simply click on the ‘Edit’ link on the right next to Publish and select a date and time. The newly selected date and time should be in the future so as to enable publishing
- Finally, click on ‘schedule’ to schedule the post for publishing
Note: If you are a user of the new Goldenberg editor, you will need to click on the published date to make changes. It is also worthy of note that WordPress will keep the post from public viewing (even if the post was previously published) until the day and time it was scheduled to occur.
This could have a negative impact on search engine crawlers if it crawled your site during the period that your post is unavailable. It could also affect some of your readers that clicked on that blog post within that period of time. A post whose republished date is not in the future may likely not experience any of the above mentioned negative impacts.
Few Tips to Help Cushion These Negative Impacts:
- 1. Write a note to inform your readers that a particular blog post has been scheduled to be updated and republished.
- The republished time for a post should be the nearest future, say a few minutes. This will greatly reduce the chance that search engine crawlers or your readers will try to access your post within that short period of time. This implies that you will have to be on your computer at the time of publishing the post.
- Make use of this strategy only for content that is sufficiently old. You don’t need to republish posts that are not old, because most of your readers would have read it already. As a guide, you can republish posts that are at least over 1.5 years old.
- Do not just republish – You can also update and revise. The endpoint of all this is to add more value to the blog post. Carefully read every word on your post to check if some of the details are still valid. Also, check if it can be reworded to render more sense. In essence, it will be needless to republish a post if you can improve its content.
- Ensure that you choose a post that has potential. Do not republish just any post after you have updated it. You can only republish a post that you think has traffic potential and is your best work. If the post happens to be a regular one, just hit the ‘update’ button so that it can still reflect your revisions. Don’t schedule it to be republished; it should rather remain on the current position it has on your blog.
What Are the Alternatives to Revise And Republish?
You might have a few reasons not to republish a post. It could even be due to the fact that dates are included in your URL structure and you do not want to lose the redirects. Let’s see some of the few alternatives you can use to revive an older blog post.
First, if lots of things have changed in a post, you can write a completely new post and simply make reference to your original post. Make sure that the content of your original post is significantly different from that of the older one. The aim is to prevent Google from believing that you have duplicate content.
Second, create a follow-up post to see the issue from another perspective. And finally, create a post that links to your older post.
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