Whether you are setting up a new website or have an existing one, your business won’t gain full revenue potential without search engine optimization (SEO) practices. Leverage the few easy-to-follow SEO fundamentals, see quick results in getting higher rankings on Google, and bring in more traffic to your site with no technical know-how or experience.
Reasons Search Engine Optimization Is Vital for Your Business
The attention your site gets from Google depends on how SEO-focused it is, which determines how higher it appears on search engine results pages. This is necessary because it is important for people to see your website when they type search queries related to your business. With this, there is high tendency that they click on your link and this in return brings them to your site.
This is a good means of getting free traffic from people actively searching for information. They are therefore prompted to take actions on your site — either to subscribe to your email list or purchase your services or products.
This type of traffic often proves more valuable and powerful than paid advertising such as pay-per-click or banner ads. From a study, at least, sixty-four percent of the traffic entering your website come from SEO efforts, known as “Organic” traffic’. Jupiter research says it is eighty percent.
It is also believed that people who come to your site through this means stay longer on your site than those who come through paid advertising.
Statistics show that less than five percent of searchers go beyond the first page of Google search results. Integrated Web Ranking also shows that sixty-seven percent of the clicks go to the first five positions, the first on the ranking taking in just thirty percent of the clicks.
It’s logically simple: People will accept to visit a site recommended by Google to have what they are searching for more than a site that shows up through forced ads.
So, what is the way to gain Google’s attention, and enjoy all of the talked-about advantages? The answer is right here for you. Here are the needed few flexible fixes you can implement to make your site Google-friendly.
SEO Basics: Making Google and Web Users Happy
Could you remember back in the early days of the internet, when people would simply include long tail keywords related to their niche at the bottom of their home page? This doesn’t work these days anymore.
Create Quality Content
Google is strategic. Although content marketing can be a great tactic for your SEO, it has to be done the right way.
Google now focuses on useful content and consistently-added content that is most relevant to what people are searching for, such as videos, blog posts, and articles. Before they can recommend your website to their users, they want to be sure that you have real information, advice, and a more immersive experience to offer people interested in your specialty.
Also, keep in mind that even as you work to make your website Google-friendly, real people will also be reading your content. If the content your site presents does not captivate them, they will never come back. This has negative impacts on your business and search ranking. So, it is more profitable that you have your users in mind when drafting your content, even as you structure it for Google-friendliness.
Google will believe that your website is valuable and they will rank it higher in search results if it’s noticed that people spend more time on it. But if your visitors click on your site and leave quickly, then it signals that your site is not useful, and Google will not show your site on the search engine results pages.
Draft a Suitable Meta Title and Meta Description
The first thing you see when you perform a Google search is a list of sites with titles, followed by descriptions.
If you want to get your visitors’ attentions and captivate them to click through to your site, you should take time writing an attention-grabbing title for your content and a perfect description as well.
The Meta description is a short website description including at least one keyword that appears under the link in search results. A perfect Meta description is not a big SEO impact, but may help persuade the reader to click to find out more.
Leverage Internal Links
Aside from quality content, your SEO endeavors should also include work completed in your “Back office.” Your website should have a lot of useful content on related topics, and this should be linked to other relevant pages on your website.
With this, most visitors will stay longer on your website, which in turn sends signal to Google that your website contains a lot of useful content indeed. This also enables Google to go through more of the pages on your website and make sure they are featured in search results.
Ensure you utilize keywords in all of your content. Have attention-grabbing, short headlines that include a key phrase, and at least a keyword that appears in your title tag.
If you happen to use images on your website, include an “Alt text” tag which describes the image to search engines and what is about.
Google doesn’t understand images without the descriptions, but it reads and understands the ‘alt text’. This increases the chances of your images appearing on Google image search results.
SEO Fundamentals — Finding the Appropriate Keywords
Having understood the relevance of keywords, let’s discuss how you can find the right ones for your site.
A keyword planner tool is a powerful tool that will go a long way in ensuring that you find the right keywords to optimize your website. Google’s planner tool is highly recommended.
Leverage the “Long Tail”
Leveraging keywords with higher traffic seems captivating, but keep in mind that it can be rather hard to get ranked for such, especially with a newly-created website.
Long tail keywords are such that are generally more specific and longer which tend to have a lower amount of search volume.
The benefits of targeting long tail keywords are:
1. Long tail keywords normally have less competition; so it’s easier for you to get ranked for them.
2. Long tail keywords are more specific. Although they may get fewer amounts of web searches, the user is more likely to be ready to make a buying decision.
The Only Search Engine Optimization Constant Is Change
Working tactics for getting a boost in page rankings now may no longer be effective in few months from now, but adhering to the fundamentals of SEO analyzed in this post will give you a solid basis for optimizing your website to make Google love it.