17 Best Social Media Marketing Tools to Boost Your Campaigns

By | May 13, 2020


social media marketing


With 54% of consumers using social media for product research, you cannot downplay the importance of social media marketing.

As more people sign up on social media networks, we expect the figures to go higher – meaning that businesses, agencies, and social media marketers need to step up their game.

Brands need to get more popular with their target audience. Engagement and conversion rates have to step higher to justify social media spending. And most important is the need to be more efficient with your social media time.

On the average, a user spends 3 hours on social media daily. A typical business spends more than 3 hours, if you consider all that needs to be done daily. That’s why efficiency has to be measured on how much is achieved within a day.

Simply put, brands need to produce more results from their social media time.
And the best way around this requires the use of tools to systemize social media activities. We will be covering 17 social media tools that help save time, and boost your campaigns. But first, let’s explore these ‘activities’.

The main topics covered in this write-up are:

  • Different Social Media Activities
  • Content Creation Tools
  • Manage and Schedule Tools
  • Social Media Reporting Tools
  • Video Tools
  • Conclusion

Different Social Media Activities

Social media networks need no introduction; they have become a part of our daily lives. Users are able to connect with old friends, create content and share with their networks. And research products and services they intend to purchase.

Brands also use these platforms to launch campaigns, and drive visibility, engagement, and generate leads.
Brands spend most of their social media time creating content, publishing, and monitoring campaigns.

Content Creation – This involves the crafting of social media copy, graphic images, audio, and videos. A lot of time is spent here to ensure that post content reflects the brand’s objective.

Publishing – After you create the posts, they have to be published on different social networks. To ensure consistency, posts have to be scheduled to go public at particular dates and times.

Reporting – This is where you monitor your posts and campaigns for feedback. Find out what’s working, and what needs to be modified to get the best results.

From this point, we will profile different tools that can help you save time, yet get more done. Some of these tools offer a free plan, while others give you a trial period to test them.

Content Creation Tools

  • Adobe Spark
  • Canva
  • Edgar
  • MissingLettr

I. Adobe Spark

This is a great tool for creating quality graphic images for your social media posts. Adobe Spark offers an easy means to produce graphics for different social media platforms.
Users can also create stunning videos with Adobe Spark – high quality videos that will inspire your social media followers to engage with your posts!

II. Canva

Pictures have a way of passing more information across than texts. They are attention-grabbing, attractive, and useful for engaging social media users.
Canva is a graphic tool that enables users to easily create quality graphics fast. There are thousands of templates to choose from, and all you have to do is edit these templates.

There are different templates for graphics like Facebook posts, Instagram, Pinterest, Twitter, infographics, slides and more.
The drag-and-drop feature allows you to edit images by replacing them. You can also upload images to your Canva account from your PC or mobile devices.

There is a free plan on Canva that gives you access to a lot of cool features. These include hundreds of Canva templates for making your designs.

III. Edgar

More than 50% of social media time is spent in content creation. It is no surprise to find brands reusing content that has been published in the past.

A reported 60% of social media marketers make use of old, relevant content. You too may have to do this if you want to work smart in your social media campaigns.

To help you keep track and schedule the reposting of old social media content, a tool like Edgar is needed. You can use this tool to sort out posts you like to reuse, and cue them in your preferred order.
Edgar gives you a 30-day free trial for testing. So, you can test to see if it fits into your toolkit.

IV. MissingLettr

This is a cool social media tool that uses Artificial Intelligence for creating social media posts. It helps you automatically generate social media posts that flow with your audience.

You can save a lot of time and resources using MissingLettr for managing your content creation. It is a tool that enjoys wide usage among social media marketers and agencies.

MissingLettr also has features that enable you to schedule and publish social media posts.
You can get started using MissingLettr for free.

Manage and Schedule Tools

  • AgoraPulse
  • Crowdfire
  • Hootsuite
  • Post Planner
  • Social Pilot

I. AgoraPulse

This is an essential tool for managing your Twitter profile, Facebook, and some other supported platforms.
Users of this tool record major increases in engagement rates of their posts. And this increase cuts across all platforms that it supports.

AgoraPulse offers a dashboard from which you can manage, publish and monitor your social media posts.
Businesses that have teams handling their social media campaigns will find this tool very useful. The Team feature on AgoraPulse makes it easier for teams to work together from different locations.

The mobile app is handy for keeping tabs of all your Twitter profiles – which also gives you, the saved replies option.
This tool is a time-saver that ensures your answers are correct all the time.

New users have access to a free 28-day trial of AgoraPulse before making financial commitment.

II. Crowdfire

Crowdfire is well-known among the circles of social media marketing. It is designed and used to manage and schedule content on Twitter, Facebook, LinkedIn, Instagram and Pinterest.

Crowdfire can help you find trending topics by suggesting to you. You can also find articles related to topics that you have interest in – giving you a one-click interface for adding the topics to supported social media platforms.
Users can also receive suggestions from Crowdfire on the best time to tweet.

You can create a free account on Crowdfire to get started using the tool.

III. Hootsuite

If you have have been active on social media long enough, you would have heard about Hootsuite. It is one of the most well known social media marketing tools on the internet.

Hootsuite enables its users connect with over 35 different social media platforms. With just a click, you can have your posts scheduled and delivered to profiles in all the social media networks that it supports.

Using Hootsuite, you can easily engage, collaborate, analyze and integrate all or some of your best content.
It is a social media automation tool that helps you get the best results out of the time spent on social media.
There is a 30-day free trial for users to test Hootsuite before an upgrade to a paid plan.

IV. Post Planner

Post Planner is a simple tool that helps you manage and schedule Facebook posts. You can use it to find engaging posts on Facebook, and schedule them for a later broadcast.
It has an advanced technology that simplifies the tasks of finding, planning, and posting of relevant contents that boost social media engagement.

V. Social Pilot

This is a social promotion tool that lets you drive social media campaigns, schedule up to 2,000 posts (on Business Plan), and also work with a team.

The tool grants you access to analyze activities that a social media post generates.
There is a handy Social Pilot app for easy scheduling of posts at your convenience.
Social Media Reporting Tools

  • BuzzSumo
  • Iconosquare
  • Pinterest Analytics
  • Social Mention
  • Twitter Analytics

I. BuzzSumo

BuzzSumo is a popular social media tool used to analyze your niche market. It is also useful for checking out your competitors to learn more about their strategies.

It provides Keyword based searches that help you find what’s working in your niche. You can also filter out social media content based on popularity and date, using this tool.

II. Iconosquare

This is a useful Instagram tool for reporting metrics such as the number of likes received, and average number of likes. You can also discover your most-liked photos, chart growth of followers, and other advanced analytics.

You can track lead conversions and send private messages. If you want to build quality connections with your Instagram followers, this tool comes in handy.

III. Pinterest Analytics

This tool helps you view all pinning activities on your Pinterest account. You can discover the number of people pinning from their website, view their pins, and also click their content.

This analytics tool allows users to see all the stats, which include metrics from your Pinterest profile
Find out the highest performing pins, get insights into followers’ demographics, and how the ‘Pin it’ button is used by others. These and many others can be achieved from using Pinterest Analytics.

IV. Social Mention

Imagine having to find out those who are talking about you or your brand on social media. Social Mention can help you easily find that out.
Social Mention is an innovative search and analytics tool useful for capturing content generated in a single stream of information.
You can monitor your social mentions in more than 100 social media networks with this tool.

V. Twitter Analytics

It is a free Twitter tool to measure engagement, and boost your Twitter impact.
It makes your Twitter campaigns more effective, while it gets accurate details about demographics, locations, and interests of followers.

  • Video Tools
  • ECamm Live
  • OneStream
  • Wave Video Converter

I. ECamm Live

Ecamm Live is a Mac-based live broadcasting studio that supports Facebook, YouTube, Periscope, and Twitch.
It lets you broadcast from your desktop using multiple cameras.

Users can display cameras and live guests in split screen or grid view, stream recorded videos, and add live picture in picture content. Your broadcasts are saved locally, so you can access and reuse anytime you want
With this tool you can highlight comments from live audience, making your broadcast sessions interactive.

You are offered a free trial with Ecamm Live after which you opt for a paid plan if it meets your expectations.

II. OneStream

This is a great social media automation tool that lets you schedule recorded videos for live streaming on social media. The tool supports platforms such as Facebook, Twitter, YouTube, and Periscope.

Working with your content calendar, you can schedule any number of views for broadcast on specified dates and time. It is a user-friendly platform that integrates with Dropbox and Google Drive for adding videos to the scheduler.

OneStream offers a free plan that restricts users to just one social media platform. The paid plan removes this restriction and allows you to stream live to multiple platforms.

III. Wave Video Maker

Wave Video Maker is the ideal solution for all your online video needs.
It comes with lots of templates to ease the video creation process for all social media platforms. You are offered the option of uploading your personal videos, music and pictures.

With a single click, you can format your videos to suit more than 30 social media platforms. Also resize the videos for different social media platforms, and export in MP4 format to your desktop or Dropbox folder.

Other features include the option to share video across different platforms; free social media calendar, and upload custom content.

The free plan allows for creation of HD 720p quality videos with 15 seconds duration. While the paid plans offer you much more on Waves Video Maker.


You can be more efficient with your social media drives and campaigns. All it takes is using the right tools to automate your activities.

These activities include content creation, managing, scheduling, and social media reporting.
This post outlines tools that you can use to manage your accounts across 100+ social media platforms.

Some of them come with a free plan, or trial period for you to test the tools. Getting started with any of the social media tools is just a click away.

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